What happens after seven nights on a butterfly pillow?

It looks strange the first time you see it. Every curve is there for a reason, and the first week is when you find out whether it suits the way you sleep.

Opens the official store. 60-night guarantee.

The first week, night by night

• Night 1It feels different. Your head sits in the dip and your neck rests on the raised edge, instead of sinking into a flat pillow.
• Nights 2 and 3You stop fighting it. No punching it into shape, no folding it in half, and your arm goes into the side wing instead of under the pillow.
• Night 7You know whether it's for you. That's why it comes with a 60-night guarantee: a week is the least you should give any new pillow.

Why it's shaped like a butterfly

A dip in the middle cradles your head, a raised edge keeps your neck level, and the wings leave room for your hands and arms. It's high-density memory foam, so it holds its shape instead of going flat overnight.

Opens the official store. Prices and stock change often.